Thứ Tư, 4 tháng 3, 2015

Microsoft’s Windows Phone strategy is as directionless as it’s ever been

When I look at what Microsoft is doing with Windows Phone right now, all I can think of is the straggler Japanese soldiers who kept trying to fight World War II even though their government had already surrendered. With Windows Phone, Microsoft isn’t just fighting a losing war, it’s fighting a war that’s already been lost. Nonetheless, a new report in The Wall Street Journal shows that Microsoft is still clinging to hope that Windows Phone will become a relevant mobile platform… if we just give it at least another six months or so.

“Microsoft officials say the company is playing the long game,” the Journal reports. “It’s pinning its hopes for mobile revival on Windows 10, the next version of its operating system, which is expected to debut later this year.”

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