Here are five moves Microsoft must make to resuscitate Windows phones

At one time, people considered Microsoft a true contender in the mobile space. Just four years ago, some analysts predicted that Windows Phone would leapfrog BlackBerry and iOS to claim the number two spot behind Android. Some researchers expected Microsoft’s market share to hit 20 percent, while others even predicted the company would edge past Android.

But we all know how that turned out.

Now, the company must execute a comeback. Microsoft has reinvigorated interest in Windows with the upcoming Windows 10, and revealed innovative surprises like HoloLens, a nod to its vision of the future. By many accounts, today’s Microsoft feels fresher and newer than the Microsoft of old.

But Microsoft’s mobile business languishes and still lacks any hint of a wow-factor that consumers and enterprise users have grown to expect from mobile leaders. Windows Phone owns but a sliver of the mobile OS market and Microsoft’s app ecosystem fails to woo developers and users.

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