Microsoft Targets Emerging Markets With Its Affordable Lumia 430 Windows Phone

Microsoft is giving Android one more reason to look behind its shoulder as it targets the emerging markets with its affordable Lumia 430 Windows phone priced at just $70.

The phone was unveiled on Thursday by Microsoft, and is seen as a part of the company’s plan to capture first-time smartphone buyers, according to Venturebeat. Countries and regions being targeted by Microsoft to benefit from the affordable Lumia 430 include; India, Asia-Pacific countries, Africa, the Middle East, Russia, Kazakhstan, Ukraine, and Belarus. The phone, which Microsoft described as the “most affordable Lumia to-date,” is expected to hit those places next month.

“With a price tag of 70 USD*, the Lumia 430 Dual SIM becomes the most affordable Lumia to-date, bringing smartphone experiences, the latest apps and signature Microsoft services to many more people, sometimes for the very first time,” the company said on Thursday while announcing the availability of its new Lumia 430.

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