Microsoft has never prided itself on being the lusted after company of tech. Perhaps at one point in time, the company had far-off aspirations of being so, but the unfortunate reality is that there are far better-suited companies for that now. What Microsoft does offer the new technological frontier is the same thing they’ve been offering all along -- real world functionality. With more recent campaigns, it seems hopeful that Microsoft is beginning to realize that their best asset in competition is their unsung users.
Meet business exec, tech blogger, and family man Eric Chan. Eric, the executive of the a research and development arm of a major automotive company, believe it or not, uses Microsoft products to ‘Do more’. Eric uses Outlook email, Sharepoint, Office, and Lync to keep in contact with his research team and he does it all from a Lumia 830.
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