Microsoft's Surface experiment is significant on several levels. When the initial Surface device (running Windows on ARM, also known as Windows RT) was released in October 2012, it was the first time the company competed directly with its hardware partners.
Perhaps this was because it did not trust them to create tablets that worked well with Windows 8 and its curious hybrid personality, part touch-friendly and part wedded to keyboard and mouse. Surface was also an attempt to counter Apple's success with the iPad: tablets with long battery life, low maintenance, easy app deployment, and high resistance to malware.
Surface was also Microsoft's opportunity to show that a device running Windows could match the Mac's out-of-box-experience, where one company controls both hardware and software, and there is no pollution from adware or mis-conceived vendor enhancements.
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