Led by the Lumia 535, Windows Phone sales surge ahead of iOS in Pakistan

While Windows Phone sales are growing steadily in major markets such as India and the EU, another country where this is also happening is Pakistan. Patrick Mercanton, head of marketing for Near-East, North Africa, Levant and Emerging Asia for Microsoft Mobile Devices, in an interview to The News has highlighted this drastic growth and stated that "Windows Phone is now officially the second smartphone ecosystem by volumes sales".

Mercanton claimed that the change of branding from "Nokia" to "Microsoft" hadn't faced a negative reaction from the Pakistani audience at all, and the people there have taken to the new branding just like they did with the former. Moreover, the actively growing amount of Nokia-made feature phones used in the country also had a positive impact, as people using these phones were more likely to use a Windows Phone made by Nokia/Microsoft as their next device.

The executive also said that people who already used the Windows desktop OS would be more likely to jump ship to the phone OS once Windows 10 officially launches in the country, with people being enticed by the "seamless experience across screens." Coupled with the competitive pricing of Microsoft Lumia smartphones- such as the Lumia 535 which costs roughly PKR 14000 (~$140) in the country, Windows Phone share is likely to increase over the next few months.

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