That what at least some Windows Phone developers believe with reports over the weekend that ads returns from Google’s AdMob mobile advertising service plummeted off a cliff following the announcement at Microsoft’s Build 2015 conference that the Redmond, Washington, based tech giant was going to make it easier to port Android apps to Windows Phone.
Complaints first appeared on a Google Groups support forum May 8 from developers claiming to be seeing massive drops in ad serve rates, and, as a result, huge reductions in the amount of money they were earning.
“The fill rate now is kissing the floor… 99% to 7% in one day” one user wrote, with another claiming “now the AdMob is a waste of time and money. No reply from support, really bad ads/fill rate/rpm…AdMob is only profitable on Android, as iAds is profitable on iOS and pubCenter on WP. Or AdMob is dying (I think no) or trying to kill us.”
The complaints continued, with “One week, no response from AdMob support, the fill rate is 8%,” with another adding “Revenue decreased by 80%. Why this has happened?”
After others contributed, the conspiracy theories arched up, with one writing “Sure, the [sic] google is trying to kill the WP platform (and this huge drop was after the Build 2015, coincidence?), that’s obvious.”
Read more...
Không có nhận xét nào:
Đăng nhận xét