Microsoft's plan to make its new version of Windows a mobile hit by letting it accept tweaked Apple and Android apps has met an obstacle: some of the software developers the company needs to woo just aren't interested.
Windows phones accounted for just 3 percent of global smartphone sales last year, compared with about 81 percent for devices with Google's Android system and 15 percent for Apple and its iOS system, according to research firm IDC. One reason is that Windows doesn't run as many or as attractive apps as its rivals.
To boost sales of its phones and new operating system, Microsoft said last month that it would provide tools to software developers to make it easier to design apps for Windows based on apps that run on Android or Apple. But because so few people use a Windows phone, most developers remain focused on the more popular systems and don't see a need to develop apps for Windows. They also said they doubt how easy the new tools will be to use.
"Windows phone will have to gain a significant share of the market before this becomes something that saves us time and/or money," said Sean Orelli, a director at app development firm Fuzz Productions in New York, which makes apps related to Citibank, the New York Post, and Conde Nast, among others.
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