Android for business is under threat from Microsoft, claims CCS Insight. The Chocolate company’s mobile OS will fall out of favour as the top alternative to Apple, says VP of Enterprise research Nick McQuire.
He sees Windows Phone, or Windows 10, as overtaking Android and BlackBerry as the second most popular OS for businesses by end of 2016. “Companies are now starting to look much more holistically,” he told El Reg. “Fast-forward from now and people are starting to look at integration.”
The move is driven by a number of factors, price is a major one with a corporate able to buy eight Windows phones for the price of one iPhone, there is increased packaging by Microsoft and the success of Office 365 are all helping to drive Windows Phone sales.
“As corporates buy apps and devices, there is much more value end-to-end in a Microsoft solution.”
While McQuire is at pains to point out that the Windows success is only for the business to business market he doesn’t just see this as being big corporates. He predicts that Windows Phone will be successful in companies that are smaller than 250 people, maybe so much smaller that they don’t have dedicated IT staff and want to offload as much IT as possible to cloud services.
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