The first Microsoft-branded Windows Phone rolls out: The unremarkable Lumia 535

Microsoft announced the Microsoft Lumia 535 Monday night, dropping the Nokia brand on its smartphone for the first time.

Although the back of the phone is still decked out in the trademark Lumia bright colors, there’s one significant change: The phone carries the Microsoft logo, not the Nokia brand.

Unfortunately, that might be the biggest news about this phone. Although it’s available worldwide in both single- and dual-SIM variants, the Lumia 535 isn’t especially noteworthy: Microsoft calls it a “5x5x5” phone, available for about 110 euro ($136.70) in local currencies.

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