Microsoft is still playing catch-up with its mobile business, being a distant third to Google’s Android and Apple’s iOS operating systems. That means many people choose an Android handset or an iPhone even though their desktop operating system of choice might be Windows.
While Microsoft is currently building a brand new version of Windows that should offer an even more cohesive experience on phones and desktops, Windows fans who don’t want to purchase Lumia or other Windows Phone devices would be better off buying an iPhone than an Android device.
In fact, in certain cases they might be better off buying iPhone instead of a Windows Phone model.
The main reason for choosing Apple’s top smartphone if a Windows Phone purchase is out of the question is app quality, Paul Thurrott argues. Microsoft’s “mobile first, cloud first” strategy is definitely one to watch, as Microsoft seems to have figured out how to better fight Apple and Google even without enjoying a massive market share increase with its smartphone business.
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