Assuming Microsoft does not stick to its "after the Seahawks win the Superbowl" deadline, some time this month we should be getting a preview release of Windows 10 for phones. We had a brief glimpse at the new version of the company's phone operating system last month, but we haven't seen much of the new system so far.
Dozens of leaked screenshots posted on Chinese site ITHome give us a much clearer look at what's going to be in the preview release when it eventually materializes.
The first big thing is the branding: the operating system calls itself Windows 10 Mobile Technical Preview. We have already seen that Microsoft has resurrected the Mobile label for its smartphone and small tablet version of Windows, but we're not altogether pleased to see it visible to users. If feelings toward the Windows and Windows Phone brands are mixed, those toward the Windows Mobile brand are almost universally negative.
Of course, the problem is that it's a descriptive enough name; this is the Windows version for mobile devices, a category that's broader than just phones. The logic is understandable. But the historic association is quite undesirable.
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