Dumb Move: Chase And Bank Of America Pull Support For Windows Phone Apps

When you consider the current installed base of Windows Phone devices and the ongoing issue Microsoft MSFT -3.82% has with the lack of  depth in app selection for the Windows Store, it’s easy to be dismissive, if product development budgets are on the chopping block. Then again, cutting support for any mobile platform right now, especially in the banking arena, where customer convenience is king, is a thin tightrope to walk. More and more, people are purchasing, browsing and banking on their mobile devices and the current projections are all up and to the right. You cut support for any mobile platform, and you better be damn sure you can stick a fork in it and declare it “done.”

Here’s where Bank of America BAC -1.81% and Chase may have just showed lack of strategic planning. However, I’ll emphasize that there are multiple possibilities for these decisions, because there are a multiple angles to consider. And before I dig in, Microsoft haters, please reality-check your bags at the door.

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