Here in Japan, you might be forgiven for forgetting Microsoft exists outside the PC industry. The Xbox One has released to a career-ending deadend, a single Windows Phone 7 device was released, and Windows Phone 8 has been ignored entirely.
Elsewhere in the world, Microsoft has tried a bit harder. Primarily thanks to Nokia’s handsets (its mobile division now part of MS), Windows Phone has been steadily maintaining the 3.6% market share it arguably repossessed from Blackberry.
Suffice to say, outside of the Microsoft and Nokia fan communities, general consumer interest in Windows Phone is almost non-existent. Arguably the biggest news that hit the entire year from a non-Nokia OEM was HTC’s rehash of the One M8, this time running WP8. It offered nothing new per se, but was seen as a huge breakthrough for those seeking a premium product in the Microsoft market.
Huawei, no stranger to controversy these days, has just created another, though admittedly this one is less likely to tick off Android users. In a recent interview, Joe Kelly, Head of International Media Affairs, has put forth a rather bold and blistering evaluation of the Microsoft mobile market:
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