Windows Phone Shrinks In Android-Dominated Europe, As New iPhones Boost iOS’ Share

Spare a thought for Microsoft, a relative newcomer to the mobile making business, after Redmond completed its $7.2BN+ acquisition of former European mobile making powerhouse Nokia earlier this year. If Microsoft was hoping to see quick marketshare wins in Europe once its hands were fully on the levers of production that has not come to pass.

The latest 12-week smartphone sales figures from Kantar Worldpanel ComTech, up to this September, indicate that Windows Phone’s already small share of the smartphone market has shrunk in Europe — dropping 0.3 percentage points in aggregate across the top five markets in Europe (the UK, France, Spain, Italy and Germany).

Breaking those markets out individually, only Italy continues to see marketshare gains for Windows Phone, with a 1.5 percentage point rise on the year ago period in that market — giving Microsoft’s OS a 15.2 per cent share on smartphone sales in the country (where it is second only to Android’s 71.8 per cent).

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